Search Engine Optimization (SEO) it is by far the best way to increase your website’s traffic and climb up to the first page of search engines like Google, Yahoo!, and Bing. SEO can be very expensive; however, I’m going to walk you through some essential WordPress SEO tips that you can do yourself for free! Let’s look into it.
ANALYZE YOUR WEBSITE
If you don’t want to hire a professional to perform an SEO audit for you can use the following three free tools to get analyze your website.
Monitorbacklinks.com Backlinks are a very important factor when it comes to SEO. With this tool, you can see which websites are linking to you and also the quality of the links.
Quick tip: You can use the above-mentioned tools to check your competition’s website and compare that to your own, that way you can come up with a good plan to improve your website’s SEO with respect to your competition. It is an ongoing process and you should consider working on it on regular basis.
USE A PLUGIN
Now that you have an idea of what to work on, you need to install a plugin. You can look through all WordPress SEO Plugins. There are two main SEO plugins for WordPress sites: Yoast and All In One SEO Pack.
They are both very powerful and easy to use plugins, so it comes down to personal preference. Once you’ve decided on which one you’d like to install, go to “Add New Plugin” from your WordPress site’s dashboard and search for it there.Then, you will have to activate it and set it up which might be a little time consuming to figure out how to use either plugin. An introduction to Yoast is here and first steps for the All in One are here.
WORDPRESS SEO BEST PRACTICES
One you configured your SEO plugin, you might think that everything is under control. Unfortunately, SEO isn’t something that you can just “install” and then forget about.
While plugins are great for helping you optimize your page and blog posts, it’s only one component of the bigger picture. Aside from technical SEO, you have to consistently create quality content and actively promote it, make sure your site is optimized for mobile, and focus on getting quality sites to link back to you. Luckily, WordPress is quite search engine friendly from the get-go, and by following these best practices, you will make sure you’re on the right track.
Images are one way you can take advantage of people searching for your keywords. Make sure your images are not making your website slow.
LENGTH OF YOUR CONTENT
Make sure your articles have no less than 300 words. While research has shown that longer content seems to perform better in terms of traffic and engagement, the most important thing is for it to be useful and relevant. Don’t make it long just because you think it has to be long.
LINK TO YOUR OTHER CONTENT
If you are continuously creating content, by linking to your other posts you are further cementing your expertise and encouraging readers to stay on your site and stay engaged.
While you don’t have to create a brand page on every single social platform out there, odds are you will at least be active on one (the one that is most frequented by your target audience). Make sure you not only engage with followers through social media but also share your site’s content frequently and comment on industry and customer content as well.
FREQUENCY OF YOUR CONTENT
While there are no set rules, the more you post content, the more visits you will get. Aim for at least four posts a month and see how gradually your traffic increases.
When you write your content, make use of headers such as H2 instead of just making the headlines and paragraph subtitles. Sub-headers also help to break content up, making your content more readable and user-friendly.
Keeping your site secure can also have SEO benefits, and is a change which doesn’t call for a lot of time or resources on your end but will make a definite difference.
With these tips in mind, you’re now on your way to becoming a WordPress SEO wizard!