10 factors you should consider when choosing your website’s WordPress theme

10 factors you should consider when choosing your website’s WordPress theme

 

  1. Available features. What features do you absolutely need for your website? E-commerce support? Specific plugin support? Make sure your theme has the features you need.
  2. Supported plugins. Plugins can make your website look slick, be more secure, and load faster. So, make sure your theme supports the plugins you want (and if you’re unsure, you can ask the theme developer about it).
  3. The content. Do you want your website to be just one page, or have a host of pages? Is it a photography-based website, or will the website be the face of your business? As you’ll see, some content fits some themes better than others.
  4. Ease of customization. It should be easy to customize the theme – otherwise, you’ll struggle every time you want to tweak something.
  5. SEO. Look for “SEO Optimized” or “SEO ready” in the theme description. You can also download a Chrome extension like MozBar and run some quick SEO checks on the theme’s demo.
  6. Responsiveness. Your theme should be responsive, i.e. able to adjust its layout across different screen sizes and devices.
  7. Simplicity. Your website theme doesn’t need to be too flashy. Often, flashy themes just load slower and confuse your visitors. As the old saying goes, simplicity is the ultimate sophistication.
  8. Speed. Speed will be a determining factor in the success of your website. To test a theme’s speed, use the Pingdom Website Speed Test, enter the URL of the theme’s demo, and see how long the page takes to load, as well as how many HTTP requests are made.
  9. Business goals. How well does your theme match up with your short-term and long-term business goals?
  10. Security. Check customer reviews and see what customers have said about the theme’s security.

Keep these factors in mind as you go through this list of free WordPress themes – and choose carefully, because switching themes later on is a bit of a pain.

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